Analysis of Commercial
Commercial URL: https://www.youtube.com/watch?v=g4jmV4jw_Ic Hook: All of us understand that mid-day slump where you just want to take a nap, but have a lot of work that needs to get finished. You could grab a coffee, red bull, monster, OR you can cure that exhaustion with a 5 hour energy. Thesis: The purpose of this 5 Hour Energy commercial is to relate to the audience effectively enough to increase their profits. Examples of Relativity to Audience: 1. Using the battery level icon to display people's energy level Almost everyone has a smartphone nowadays and can imagine seeing people with low battery percentages. Appeals to logos of audience and getting tired during the day 2. Showing people in familiar atmosphere's doing everyday jobs and activities Gentleman in the city walking into an office building Construction worker yawning on the worksite Mom dropping her kids off at Tae Kwon Doe Man stretching before a run -Shows them all...